90折
Modern Competitive Strategy
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ISBN13：9781259181207
出版社：McGraw-Hill College
作者：Gordon Walker; Tammy Madsen
出版日：2015/01/19
裝訂／頁數：平裝／352頁
規格：22.9cm*17.8cm*1.3cm (高/寬/厚)
定價
：NT$ 10004 元優惠價
：90 折 9004 元
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Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels—undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.
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