Design for Profitability ─ Guidelines to Cost Effectively Manage the Development Process of Complex Products

Since the success of products significantly depends on the quality of product performance, inadequate management of the product design process can lead to improper performance of products that can result in significant long-term business losses. This book presents a design guideline for complex product design and development in order to enable companies to cost-effectively improve the technical performance of their products and consequently improve their competitiveness in the marketplace as well as improve their profitability.

Salah A.M. Elmoselhy holds a PhD in mechanical engineering under joint supervision of the International Islamic University Malaysia (IIUM) and the Center for Sustainable Mobility at Virginia Polytechnic Institute and State University (Virginia Tech). He holds as well an MS in mechanical design and production engineering from Cairo University and an MBA in international manufacturing business from Maastricht School of Management (MSM). He has ten years of industrial experience in CAD/CAM and robotised manufacturing systems. He has been recently a researcher at the Engineering Department and Fitzwilliam College of Cambridge University from which he received a Diploma of postgraduate studies in engineering design. He has authored/co-authored about twenty-five refereed publications including ISI-indexed and SCOPUS-indexed journals and conference publications. His research appears in journals such as SAE Transactions: Journal of Materials and Manufacturing, Journal of Manufacturing Systems, and Journal of Mechanical Science and Technology. He is an Associate Member of the IMechE, recipient of the 2009 ASME Award of Excellence in advancing the engineering profession in robotics, and Member of the Editorial Board of the Journal of Industrial Engineering & Management.