Advertising in New Formats and Media ─ Current Research and Implications for Marketers
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ISBN13:9781785603136
出版社:Emerald Group Pub Ltd
作者:Patrick De Pelsmacker (EDT)
出版日:2016/03/04
裝訂/頁數:精裝/440頁
規格:24.1cm*15.9cm*2.5cm (高/寬/厚)
定價
:NT$ 8585 元若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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Patrick De Pelsmacker presents readers with a comprehensive examination of the new media landscape and the changes that have come to advertising with the emergence of digital and other new formats in media. The editor has organized the seventeen selections that make up the main body of the text in three parts devoted to the changing universe of advertising, advertising in a digitally connected world, and the hidden but paid for world of branded content and content marketing. De Pelsmacker is a faculty member of the University of Antwerp in Belgium. Distributed in North America by Turpin Distribution. Annotation c2016 Ringgold, Inc., Portland, OR (protoview.com)
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Edited by Patrick De Pelsmacker, University of Antwerp, Antwerp, Belgium
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