90折
Museum Branding ─ How to Create and Maintain Image, Loyalty, and Support
商品資訊
ISBN13：9781442263451
出版社：Rowman & Littlefield Pub Inc
作者：Margot Wallace
出版日：2016/03/16
裝訂／頁數：平裝／310頁
規格：22.9cm*15.2cm*2.5cm (高/寬/厚)
版次：2
定價
：NT$ 1938 元優惠價
：90 折 1744 元
無庫存，下單後進貨(到貨天數約30-45天)
下單可得紅利積點：52 點
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商品簡介
Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: Public Relations and Social Media; Theaters, Conservation Labs, and Visible Storage Spaces; and Databases
作者簡介
Margot Wallace is an associate professor of marketing communication at Columbia College of Chicago who teaches courses in branding, marketing and writing, and has researched museum marketing for twelve years.
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