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Marketing on a Shoestring Budget ─ A Guide for Small Museums and Historic Sites
商品資訊
系列名：American Association for State and Local History
ISBN13：9781442263505
出版社：Rowman & Littlefield Pub Inc
作者：Deborah Pitel
出版日：2016/03/16
裝訂／頁數：精裝／140頁
規格：15.2cm*10.2cm*2.5cm (高/寬/厚)
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商品簡介
Here’s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. InMarketing on a Shoestring Budget, Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the “trial and error” method.
作者簡介
Deborah Pitel has a Master’s Degree in Public History from Northern Kentucky University and is the Marketing Director for Heritage Village Museum in Cincinnati, Ohio. During her years at Heritage Village Museum, Deborah has tried almost every marketing strategy available on the museums’ limited budget.
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