The Ethical Consumer
商品資訊
ISBN13：9781412903530
出版社：SAGE Publications UK
作者：Rob Harrison (EDT); Terry Newholm (EDT); Deirdre Shaw (EDT)
出版日：2005/04/23
裝訂／頁數：平裝／259頁
規格：24.1cm*17.1cm*1.3cm (高/寬/厚)
商品簡介
Who are ethical consumers and why are they on the rise? Leading the way towards answering this question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together the diverse experiences of scholars, campaigners and business practitioners from the international community.
The chapters in this book explore:
- ethical consumer behaviours, motivation and narratives
- the social, political and theoretical contexts in which ethical consumers operate
- the responsibilities of businesses and the effectiveness of ethical consumer actions
Contributions are informed by a broad range of research methods, from case studies, focus groups to surveys and interviews.
The text is of interest to business related graduates, undergraduates and their tutors on courses relating to consumption. It will also be relevant to academics in other disciplines, as well as to politicians, producers, practitioners, campaigners and not least consumers.
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