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The China Factor: Leveraging Emerging Business Strategies To Compete, Grow, And Win In The New Global Economy
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ISBN13：9781119274018
出版社：John Wiley & Sons Inc
作者：Karam
出版日：2016/06/03
裝訂／頁數：精裝／304頁
規格：24.1cm*15.9cm*3.2cm (高/寬/厚)
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商品簡介
Breathe a New Fire is a guide for Western companies to understand how their new competitors from China do business and how they can change their game to win in global markets.Breathe a New Fire offers Western businesses a practical framework based on first-hand experience leading a competitive program at a high-tech multinational. It suggests how they can succeed in this new global paradigm by changing the way they do business – by breathing a new fire.
作者簡介
AMY KARAM is a highly sought–after speaker, consultant, author, and instructor of Stanford University Center of Professional Development courses, as well as her own workshops and courses. With a unique and engaging style, she lectures on topics including innovation, sales, marketing and management. As a strategy consultant, she applies her Silicon Valley experience and work with over 50 countries worldwide, by equipping startups and established corporations to succeed in global markets with actionable strategies. Clients include Cisco, Apple, Visa, Nationwide, Capital One. Cisco, Apple, Visa, Nationwide, Capital One, Kaiser Permanente and Palo Alto Networks.
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