Internal Marketing ─ Tools and Concepts for Customer-Focused Management
商品資訊
ISBN13：9780750648387
出版社：Routledge UK
作者：Pervaiz K. Ahmed; Mohammed Rafiq
出版日：2002/03/25
裝訂／頁數：平裝／299頁
規格：22.9cm*15.2cm*1.9cm (高/寬/厚)
定價
：NT$ 3417 元無庫存，下單後進貨(到貨天數約30-45天)
下單可得紅利積點：102 點
商品簡介
相關商品
商品簡介
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice.
The text begins by defining what internal marketing is and how it can work, and from this foundation:
* Outlines state-of-the-art thinking and practice
* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management
* Highlights the techniques managers need to understand to use IM effectively within their organizations
* Contains a range of international and up to the minute examples and cases of best practice from companies around the world
Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
The first UK title of substance to examine this area in depth
Gives a clear view of the latest thinking and techniques as employed by leading companies internationally
Contains a wide base of up-to-date cases and examples taken from the authors' international consulting activities
The text begins by defining what internal marketing is and how it can work, and from this foundation:
* Outlines state-of-the-art thinking and practice
* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management
* Highlights the techniques managers need to understand to use IM effectively within their organizations
* Contains a range of international and up to the minute examples and cases of best practice from companies around the world
Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
The first UK title of substance to examine this area in depth
Gives a clear view of the latest thinking and techniques as employed by leading companies internationally
Contains a wide base of up-to-date cases and examples taken from the authors' international consulting activities
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。