Fooled Ya! ─ How Your Brain Gets Tricked by Optical Illusions, Magicians, Hoaxes & More

Wise up with this fun-filled, activity-packed, eye-opening kid's guide to neuroscience and psychology.

Discover the variety of ways our brains can trick us, from optical illusions to magicians' masterful use of misdirection to strategies used by con artists. Learn why you can't always trust your brain, so you'll be less likely to be swindled, hoodwinked, or bamboozled. Along the way, Brian Z. Brain, an illustrated comic guide, will help explain how your mind works.

Sections include "Can You Trust Your Brain," "Fool the Five Senses," "How Magicians Mess with Your Mind," and "Learn to Be Less Gullible." Woven throughout are various articles that present interesting stories or facts from neuroscience, psychology, and history.

Jordan D. Brown's works include Micro Mania and Crazy Concoctions. He has served as Educational Consultant for a variety of preschool children's television shows, including The Mr. Men Show (Cartoon Network), Dinosaur Train (PBS), My Friend Rabbit (NBC), and Miss Spider's Sunny Patch Friends (Nickelodeon). His clients include Sesame Workshop, Time for Kids, and Thirteen/WNET. He has written many articles for the American Museum of Natural History's kids' website, OLogy. He lives in upstate New York.