The Challenge of Bric Multinationals

Editors Van Tulder, Verbeke, Carneiro, and Gonzalez-Perez, present readers with a collection of academic and research perspectives on the internationalization strategies of several multinational enterprises from the BRIC (Brazil, Russia, India, China) countries. The editors have organized the eighteen chapters and seven cases that make up the main body of the text in six parts devoted to the challenge of the BRIC multinationals; international expansion patterns, international organization, and environmental trends among BRIC multinationals; and Brazilian, Russian, Indian, and Chinese multinationals in an international context. Rob van Tulder is a faculty member of the University of Rotterdam, The Netherlands. Alain Verbeke is a faculty member of the University of Calgary, Canada. Jorge Carneiro is a faculty member of the FGV São Paulo School of Business Administration in Brazil. Maria Alejandra Gonzalez-Perez is a faculty member of Universidad EAFIT in Colombia. Distributed in North America by Turpin Distribution. Annotation ©2017 Ringgold, Inc., Portland, OR (protoview.com)

Rob Van Tulder, Erasmus University Rotterdam, Rotterdam, The NetherlandsAlain Verbeke, Haskayne School of Business, University of Calgary, Calgary, Canada; Solvay Business School, University of Brussels (VUB), Brussels, Belgium; Henley Business School, University of Reading, Henley-on-Thames, United KingdomJorge Carneiro, Pontificia Universidade Catolica do Rio de Janeiro, Rio de Janeiro, BrazilMaria Alejandra Gonzalez-Perez, Universidad EAFIT, Medellin, Colombia