The Social Organism ─ A Radical Understanding of Social Media to Transform Your Business and Life

From "tech mogul" (Los Angeles Times) Oliver Luckett and MIT Media Lab's Michael Casey, a groundbreaking book that illuminates how social media functions on a global scale, how human culture is evolving with it, and how we can master digital content for good and for profit.

The co-founder of three multi-million dollar start-ups, Oliver Luckett is frequently asked to speak on social media's impact. But how, he used to wonder, could he best describe the interactions of millions of users, a complicated system of human connections? One day, while hiking through Joshua Tree National Park, Luckett had a flashback to his days as a microbiology lab rat--and an epiphany: Social media is an organism, a living, breathing, evolving creature.

Luckett and Casey deliver a revolutionary theory of social networks, showing--to an astonishing degree--how they mimic biological life. By examining cells, viruses, and other microbiological functions, we can master social media in both business and in life.

Oliver Luckett is a renowned digital entrepreneur whose resume hosts an array of formidable start-ups and other accomplishments in new media. He is currently CEO of theAudience, the world's largest multi-channel publisher, which he co-founded with Hollywood agent Ari Emanuel and Napster/Facebook pioneer Sean Parker. With a reach of a billion customers a month, theAudience works with top celebrities, brands, and "influencers" to help spread their message.

Co-writer Michael J. Casey is the author of three critically-acclaimed books and a longtime columnist for TheWall Street Journal. He recently became the Senior Advisor at MIT Media Lab's new Digital Currency Initiative.