Business Analytics For Managers: Taking Business Intelligence Beyond Reporting, Second Edition

In this second edition of Business Analytics for Managers, the authors provided an updated look at business analytics, focusing mainly on the subject of "big data" and the increased use of analytical information in real time processes. Though the 1E touches on these two subjects, there are new terms and theories in the analytics world that need to be reflected and made explicit in a second edition. Topics covered include:

• Growing open-source technologies like Hadoop and their strengths and weaknesses compared to the traditional way of storing and processing data in a data warehouse
• The impact of social media. Social media has both become a new data source that can be used for multiple analytical purposes, as well as a channel to deploy analytical results in.
• Data security
• Cloud technologies, and
• Future trends

Business Analytics for Managers 2E will consider all advances in business analytics since the 1E's release in 2010, namely "big data" and new nontraditional technologies like Hadoop, an open-source software framework for distributed storage and distributed processing of very large data sets.

GERT H. N. LAURSEN is a business consultant who builds analytical organizations around the world. He also builds disruptive business strategies for global market leaders and humanitarian organizations. He has an MBA in digital strategy, a master's degree in marketing, and was named a global thought leader by IBM and SAS Institute.

JESPER THORLUND is a business intelligence consultant and frequent speaker on business intelligence, business analytics, and microeconomics throughout Europe.