Storytelling for Sustainability ─ Deepening the Case for Change

Storytelling is an ancient practice and a priceless skill.For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, storytelling is a crucial skill to master. 


 


In this book, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling lead to success and which lead to failure.


 


You will learn techniques for using storytelling to attract attention, "transmit resonance" and get better results, whether you are communicating statistics and priorities, advocating for change, organizing stakeholders, or building an authentic brand and community.


 


Storytelling for Sustainability offers a comprehensive primer on storytelling and a range of insights and practical exercises, including:


 






The failure of the sustainability story


Discovering your passionate fact 


Your convenience story 


Reverse storyboarding 


What’s my storyline?