TOP
0
0
秋末獻禮,精選書展75折起
Flying Too Close to the Sun: The Success and Failure of the New-Entrant Airlines
90折

Flying Too Close to the Sun: The Success and Failure of the New-Entrant Airlines

商品資訊

定價
:NT$ 2924 元
優惠價
902632
無庫存,下單後進貨(到貨天數約45-60天)
下單可得紅利積點:78 點
商品簡介
作者簡介
相關商品

商品簡介

Since deregulation in the United States, most jet operating new-entrant carriers have failed. Theories on competition had been put to the test and reality turned out to be different to the vision. To begin with many new-entrant airlines were successful, but were not able to create sustainable strategies to survive as incumbent carriers adjusted to the new operating environment. This book explains the complex issues that led to the almost total failure rate of the 'first wave' new-entrant airlines. The background to the pre-nineties failure predicament is examined in order to give a good overview of the characteristics of new-entrant airlines and of the environment in which they operate. Attention is given to the new-entrants’ strategies and management in order to explore past deficiencies and to pave the way for successful new strategies. The author covers the new-entrants’ structure and then identifies critical factors through distress/failure prediction models. His approach is broad, and conclusions on airline failure are based on a dynamic framework, rather than a simple prescription for success or how to avoid failure. It is hoped that the reader will thereby come to recognize more fully the adaptability of incumbent airlines as well as the past mistakes of new airlines and gain some insights into new airline strategies. The book is in two main parts. The first part establishes what sort of an environment the new-entrants encounter. The second part gives results of a survey research giving an insight into management priorities and organization characteristics at new-entrant airlines and their linkage with good and poor performance. In addition critical factors are derived from failure and distress prediction models based on survey data and financial and traffic data on new-entrants. The final chapter brings together the various parts of the book and covers an inventory of new-entrants’ critical factors. The readership includes managers in

作者簡介

Sveinn Vidar Gudmundsson is Professor of Strategy at the Toulouse Business School, Toulouse, France. Previous to this, he was Assistant Professor at the Faculty of Economics and Business Administration at the University of Maastricht, The Netherlands and Principal Lecturer in Transport at the London Guildhall University. He gained a PhD in Air Transport Management from Cranfield University, UK and studied at the School of Aeronautics and the School of Management at Florida Institute of Technology, USA.

您曾經瀏覽過的商品

購物須知

外文書商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。部份書籍,因出版社供應狀況特殊,匯率將依實際狀況做調整。

無庫存之商品,在您完成訂單程序之後,將以空運的方式為你下單調貨。為了縮短等待的時間,建議您將外文書與其他商品分開下單,以獲得最快的取貨速度,平均調貨時間為1~2個月。

為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。

若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。

優惠價:90 2632
無庫存,下單後進貨
(到貨天數約45-60天)

暢銷榜

客服中心

收藏

會員專區