Teaching Business Culture in the Italian Context ─ Global and Intercultural Challenges

Italy often suffers from its cultural heritage. Certain themes have passed into stereotype and popular consumption, while others have been overlooked. This volume discusses teaching choices and topics on the implementation of a US study abroad business programme in Italy. The authors first have a look at business questions, then at culture through a chapter on the fashion industry. The final section focuses on methods in teaching Italian culture, language, history, and intercultural communication. This volume highlights non-traditional aspects of Italian culture, and focuses on the intercultural dimension of teaching and learning for study abroad students. The points of view found herein should promote a more contextualized and contemporary view of what studying Italy can be about.

Peter Cullen, Doctorate University of Bari 2007, teaches language and culture for business at the University of Urbino.

Maria Elisa Montironi, Doctorate University of Urbino 2012, teaches Italian culture and English literature at the University of Urbino.