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Events Management ─ Principles & Practice
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ISBN13：9781473948280
出版社：Sage Pubns Ltd
作者：Razaq Raj; Paul Walters; Tahir Rashid
出版日：2017/06/12
裝訂／頁數：平裝／488頁
規格：22.9cm*18.4cm*2.5cm (高/寬/厚)
版次：3
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Now in its Third Edition Events Management offers an accessible, introductory overview of the fundamentals in managing events, preparing students for a future career in events management and hospitality.
The team of authors highlight both the theoretical and operational aspects of events management, including event conception, the financial and legal operations, marketing and the importance of media, logistical preparations and issues such as the consideration of the environmental and social repercussions of events have also been included, fostering reflective thinking in contemporary events management.
In addition to the updated tables and examples throughout there are now three new chapters:
· Crowd Control and Crowd Dynamic
· Expos, Conferences and Conventions
· Brand Co-creation and Social Media
A companion website, available on publication, will provide lecturers with PowerPoint slides and teaching notes and an extensive list of chapter-specific discussion questions and useful video links for students.
Suitable for Events Management students at undergraduate level.
The team of authors highlight both the theoretical and operational aspects of events management, including event conception, the financial and legal operations, marketing and the importance of media, logistical preparations and issues such as the consideration of the environmental and social repercussions of events have also been included, fostering reflective thinking in contemporary events management.
In addition to the updated tables and examples throughout there are now three new chapters:
· Crowd Control and Crowd Dynamic
· Expos, Conferences and Conventions
· Brand Co-creation and Social Media
A companion website, available on publication, will provide lecturers with PowerPoint slides and teaching notes and an extensive list of chapter-specific discussion questions and useful video links for students.
Suitable for Events Management students at undergraduate level.
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