International & Cross-Cultural Business Research
商品資訊
ISBN13：9781473975897
出版社：Sage Pubns Ltd
作者：Jean-Claude Usunier; Hester Van Herk; Julie Anne Lee
出版日：2017/06/12
裝訂／頁數：平裝／224頁
規格：24.1cm*17.1cm*0.6cm (高/寬/厚)
商品簡介
Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures.
Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world; particularly, the specific management styles, behavioural standards and consumer attitudes that exist in developing nations.
To further this analysis, examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including:
· Language and the role of the dominant culture
· Design and implementation
· Methodological issues
· Strategies for improving its relevance within international business
Ideal for students, researchers and practitioners looking to do business research in an international or cross-cultural context.
今日66折
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。