Global Strategy in the Service Industries ─ Dynamics, Analysis, Growth
商品資訊
ISBN13:9781138927926
出版社:Routledge UK
作者:Mario Glowik
出版日:2017/05/02
裝訂/頁數:精裝/206頁
規格:24.6cm*17.4cm (高/寬)
商品簡介
Global service-based firms are often 'born global', and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.
Focusing on these global strategies, this textbook explores the workings of modern service businesses, laying theoretical management concepts out alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.
Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from a service industries focal point.
作者簡介
Mario Glowik is Professor of International Strategic Management at the Berlin School of Economics and Law, Germany. His research deals with issues related to internationalization and innovation processes, with a particular focus on global industry networks and its relevant actors.
主題書展
更多書展本週66折
您曾經瀏覽過的商品
購物須知
外文書商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。部份書籍,因出版社供應狀況特殊,匯率將依實際狀況做調整。
無庫存之商品,在您完成訂單程序之後,將以空運的方式為你下單調貨。為了縮短等待的時間,建議您將外文書與其他商品分開下單,以獲得最快的取貨速度,平均調貨時間為1~2個月。
為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。