Global Strategy in the Service Industries ─ Dynamics, Analysis, Growth

Global service-based firms are often 'born global', and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.

Focusing on these global strategies, this textbook explores the workings of modern service businesses, laying theoretical management concepts out alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.

Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from a service industries focal point.

Mario Glowik is Professor of International Strategic Management at the Berlin School of Economics and Law, Germany. His research deals with issues related to internationalization and innovation processes, with a particular focus on global industry networks and its relevant actors.