The Psychology of Investing
商品資訊
ISBN13：9780415397575
出版社：Routledge
作者：John R. Nofsinger
出版日：2017/08/25
裝訂／頁數：平裝／186頁
規格：25.4cm*19.1cm*1.3cm (高/寬/厚)
版次：6
商品簡介
The Psychology of Investing is the first book of its kind to delve into the ways psychology affects investment behaviour. Covering the ways investors actually behave, the book also sheds light on how this behaviour hurts their wealth and what they can do about it.
Now in its sixth edition, this classic text has several features:
Moves away from a focus only on financial theory to examine the behavioural aspects that really impact on the ways that investors make decisions. This allows students to understand what really motivates markets.
A new chapter on the biology of investment explores the latest research from genetics and neuroscience in informing investment behaviour.
Experiential examples and end-of-chapter questions to help students test their understanding.
Fully updated with the latest research in the field, this book will prove fascinating and educational to advanced students in investment, portfolio management or behavioural finance classes.
作者簡介
John R. Nofsinger is the William H. Seward Endowed Chair in International Finance and Professor of Finance at the University of Alaska-Anchorage, USA.
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