Marketing and Supply Chain Management ─ A Systemic Approach
商品資訊
ISBN13：9781138181649
出版社：Routledge
作者：Dimitris Folinas; Thomas Fotiadis
出版日：2017/08/28
裝訂／頁數：精裝／400頁
規格：24.6cm*17.4cm (高/寬)
商品簡介
Organisations are now recognising the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between these two disciplines.
This new textbook is among the first to synergise marketing and SCM. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organisation.
This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement that wants to understand the machinations of business at a macro level.
作者簡介
Dimitris Folinas is Asssitant Professor of Logistics and Supply Chain Management at the Technological Educational Institute of Central Macedonia, Greece.
Thomas Fotiadis is a Lecturer at the Hellenic Open University, Greece.
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