The Public Relations Strategic Toolkit ─ An Essential Guide to Successful Public Relations Practice
商品資訊
ISBN13:9781138678675
出版社:Routledge
作者:Alison Theaker; Heather Yaxley
出版日:2017/08/22
裝訂/頁數:平裝/432頁
規格:24.8cm*17.1cm*2.5cm (高/寬/厚)
版次:2
商品簡介
The Public Relations Strategic Toolkit, Second edition presents readers with essential guidance on developing public relations skills across the key themes of planning, corporate communications, and stakeholder engagement, as well as giving in depth coverage of professional practice. A range of supporting key features are included to aid classroom use and self-study, including updated case studies on a range of different public relations campaigns, Talking, Action and Reading Points throughout each chapter offering opportunities for further discussion, reading and study, as well as profiles offering a examples of the day in the life of industry professional, and new examples and definitions.
作者簡介
Alison Theaker has taught public relations and integrated marketing communications in the UK and the USA and has over 15 years of teaching experience. She is the author of bestselling textbooks The Public Relations Handbook (4th ed, 2012) and Effective Media Relations (3rd ed, 2005). She now runs her own business, The Spark, offering bespoke PR coaching.
Heather Yaxley established Applause Consultancy in 2000 to offer a range of services that help clients challenge their thinking about public relations, communications and relationship strategies. Clients have included, amongst others, the Coca Cola Company, npower renewables, Corus, and General Motors. She lecturers at Bournemouth University in PR and Marketing as well as being external examiner for the CIPR Foundation Introductory Award in PR.
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