Microeconomics (GE)

Microeconomicsexposes students to topics that play a central role in microeconomics. From game theory and competitive strategy, to the roles of uncertainty and information, and the analysis of pricing by firms with market power, the text helps students understand what’s going on in the world of business. It also shows students how microeconomics can be used as a practical tool for decision-making and for designing and understanding public policy.

The Ninth Edition, further illustrates microeconomics’ relevance and usefulness with new coverage and examples, and an improved exposition that is clear and accessible as well as lively and engaging. With Microeconomics, readers will be able to fully appreciate how a modern economy functions.

作者:Robert S. Pindyck
現職：Massachusetts Institute of Technology

作者：Daniel L. Rubinfeld
現職：University of California, Berkeley

PART I: INTRODUCTION: MARKETS AND PRICES
Ch 1 Preliminaries
Ch 2 The Basics of Supply and Demand

PART II: PRODUCERS, CONSUMERS, AND COMPETITIVE MARKETS
Ch 3 Consumer Behavior
Ch 4 Individual and Market Demand
Ch 5 Uncertainty and Consumer Behavior
Ch 6 Production
Ch 7 The Cost of Production
Ch 8 Profit Maximization and Competitive Supply
Ch 9 The Analysis of Competitive Markets

PART III MARKET STRUCTURE AND COMPETITIVE STRATEGY
Ch10 Market Power: Monopoly and Monopsony
Ch11 Pricing with Market Power
Ch12 Monopolistic Competition and Oligopoly
Ch13 Game Theory and Competitive Strategy
Ch14 Markets for Factor Inputs
Ch15 Investment, Time, and Capital Markets

PART IV INFORMATION, MARKET FAILURE, AND THE ROLE OF GOVERNMENT
Ch16 General Equilibrium and Economic Efficiency
Ch17 Markets with Asymmetric Information
Ch18 Externalities and Public Goods
Ch19 Behavioral Economics