Routledge Companion to Co-opetition Strategies
商品資訊
ISBN13：9781138736894
出版社：Routledge
作者：Ann-sophie Fernandez (EDT)
出版日：2018/08/31
裝訂／頁數：精裝／421頁
規格：24.8cm*17.8cm*3.2cm (高/寬/厚)
商品簡介
The useful portmanteau ‘Co-opetition’ describes the strategic alliances that competitors forge with each other. Co-opetition strategy research began in the early 1990s and has been steadily increasing; yet a global overview of the field has been lacking.
This reference volume is the first to provide a comprehensive international survey of co-opetition research. Organised thematically and written by the world's most cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, marketing and operations management.
This reference book is the definitive resource for researchers looking to understand the field of co-opetition throughout business and management
作者簡介
Anne-Sophie Fernandez is Lecturer in Organizational Studies at the University of Montpellier, France.
Paul Chiambaretto is Assistant Professor of Marketing and Strategy at Montpellier Business School, France.
Frederic Le Roy is Professor at the University of Montpellier and Affiliate Professor at Montpellier Business School.
Wojciech Czakon is Professor and Chair in Management Theory at the Faculty of Management, University of Economics in Katowice.
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