Gamification for Business ― Why Innovators and Changemakers Use Games to Break Down Silos, Drive Engagement and Build Trust

Gamification for Business shows how games and game-based design can be used to effectively tackle business challenges and improve organizational performance. From siloed working and information overload to the clash between ongoing operations and innovation, this book will show how to identify what type of game is best suited to each business issue. With guidance on online games, simulations, event based games and gamified training, this book will ensure that business leaders and senior decision makers feel confident in their ability to assess the opportunities of each type of gamification for their business.

Including case studies from more than 20 organizations who have implemented a game-based solution, this book will outline the business issue in each company and the aim of the game, the impact the game had and key learning points to help readers implement a similar type of game in their own business. Based on extensive research into the effectiveness of games and real world examples from companies who have experienced the benefits of serious games and design thinking, Gamification for Business is essential reading for all business professionals looking to improve employee motivation, boost engagement, create a cohesive team environment and facilitate innovation in their company for improved business performance.

Sune Gudiksen is an Associate Professor at Aalborg University. He has a PhD in co-creation through game tools and is the co-founder of GameBridges, a company that focuses on improving business innovation and performance through games. Gudiksen is also the founder of the Biz Games community platform.

Jake Inlove is the co-founder of GameBridges where he is also the game designer and illustrator. He is also a freelance consultant.