Selling Skills for Complete Amateurs

• Everybody needs to be able to sell – this book shows that even total beginners can do so successfully.
• Selling is the lifeblood of virtually every company – everyone has to be able to do it.
• Written in the same appealing style as the author's bestselling Cold Calling for Chickens.
• Full of anecdotes and examples of selling situations and how the inexperienced can overcome obstacles.

For over 40 years, Bob Etherington has built a reputation for sales success in a career that has spanned many key global markets. From Rank Xerox in London, he was headhunted by Grand Metropolitan Hotels and then became a Money Broker in the City. He joined Reuters in the early 1980s and became a main Board Director for the Transaction Services in 1990, moving to New York in 1994 to take control of their major accounts strategy for US banks.

In 2000, Bob left Reuters and set about expanding SpokenWord Ltd., a London-based sales training business he had already established with his then business partner and the company's current owner, Frances Tipper. Bob has conducted seminars and courses in selling, negotiation and presentations to major companies all around the world.