Reinventing the Product ― How to Transform Your Business and Create Value in the Digital Age

Reinventing the Product looks at how the disruptive waves of digital technologies will affect product companies. Eric Schaeffer and David Sovie assess how digital technologies such as the Internet of Things, data analytics, blockchain, cloud computing and particularly AI are transforming traditional products into smart connected products. The book will demystify concepts such as the digital twin, digital product lifecycle management, platform engineering and digital continuity of enterprises.

Reinventing the Product makes a stringent case for companies to rethink their product strategy, their product road map and their digital capabilities. Complemented by compelling case studies from around the globe - such as Haier, Faurecia, Symmons and many more - and by interviews with thought leaders and business executives, it provides practical "how-to" advice for business organizations as they develop digital products.

Eric Schaeffer leads, as a Senior Managing Director, Accenture's Product Industry X.0 practice, bringing together services across innovation, engineering and product development, manufacturing and digital operations, and product services optimization. He is also the Global Lead for Accenture's Industrial practice, helping automotive, industrial equipment and infrastructure companies to digitally reinvent their businesses and create a new level of innovation and efficiency across the extended connected value chain.

David Sovie is Senior Managing Director at Accenture, and Global Lead for High-Tech Industry where he helps clients digitally reinvent their business across the entire value chain. He also leads the Industry X.0 consulting unit for Accenture's Communications, Media and Technology group, which provides digital transformation services across the innovation, engineering, manufacturing and product support business functions.