Superhuman Innovation ― Transforming Businesses With Artificial Intelligence

Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and is changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, and can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content.

In a world of product and pricing parity, the delivery of superior experience of service has become the new marketing, and the new real competitive edge. With AI, companies can harness the power of data, personalization, and on-demand availability, to name just a few, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the next superstar innovators of tomorrow, by enabling them to see deeper insights and set sails for higher goals. It unearths a powerful 5-pronged model which describes how AI enables innovation through the offerings of Speed (by facilitating work processes), Understanding (by revealing and mastering deep insights), Performance (by enabling customization of delivery to customers), Experimentation (by allowing the iterative process of reinvention and feedback) and Results (by providing tangible, measurable and optimizable results). The book is supported by a rich library of case studies, illustrating the varied and innovative uses of AI across a number of different industries.