Strategy = Execution ― Faster Improvement, Renewal, and Innovation in the New Economy

Strategy = Execution is for leaders, professionals, and entrepreneurs who view strategy execution, rather than strategy definition, their principal job. Organizations currently find themselves in a new economy, where they are either being disrupted or cause disruption. Continuity is no longer a given. Only one law applies: strategy = execution, because a strategy is only as brilliant as its execution. Strategy execution is the last competitive advantage, and strength, speed and agility in execution are more important than a perfectly mapped-out strategy based on feasibility and predictability.

The hard is soft, and the soft is hard, balance is key. Modern strategy execution is a balancing act. Hard frameworks and analytical methods are just as important as soft change management that astutely and systematically works toward proper ownership. Both in the upper echelons of organizations and on the shop floor, from large-scale transformations to small-scale precision operations.

Jacques Pijl (1968) has over 20 years of experience in advising company directors and teams of leading organizations on strategy execution and innovation. In addition, he participates in large-scale transformations and surgical precision operations in the private, public and semi-public sector. He is the Managing Director of Turner consulting agency, a thought leader and in-demand speaker on strategy execution and innovation. His previous book The New Standard; The 25 Rules to Survive in the New Economy (2014) was also a #1 bestseller in the Netherlands.