商品簡介
Prepare students for management success as Daft/Marcic's market-leading UNDERSTANDING MANAGEMENT, 11E integrates classic management principles with today's latest management ideas. Acclaimed authors Richard Daft and Dorothy Marcic focus on management and entrepreneurial issues within small to midsize companies -- where most students begin their careers -- in addition to addressing issues in today's larger global enterprises. Students study best practices in management as they build practical skills for future or current careers. Memorable examples and numerous skill-building and application exercises packed into every chapter deepen understanding and help students refine management abilities. This streamlined edition closely examines how change demands innovation and how innovation requires forward-thinking and flexible leaders and organizations. A complete support package with high-impact digital options, including MindTap and Write Experience, helps you prepare students to seize business opportunities and lead change.
作者簡介
Richard L. Daft, Ph.D., is the Brownlee O. Currey, Jr. Professor of Management and Principal Senior Lecturer in the Owen Graduate School of Management at Vanderbilt University, where he specializes in the study of leadership and organization theory.
Dorothy Marcic, Ed.D., M.P.H., is a professor at Columbia University and a former faculty member at Vanderbilt University.
序
●"THE GREEN POWER" FEATURE EXAMINES HOW TODAY'S COMPANIES USE SMART MANAGEMENT PRACTICES TO REDUCE IMPACT ON THE PLANET. These "Green Power" boxed feature in every chapter highlights familiar companies. Students review how Nike uses its Considered Design Index to monitor the total environmental impact of the running shoe production cycle. They study how GE is creating labs for innovative sustainability research and review Burt's Bees commitment to a "zero-waste, zero-carbon" goal by 2020.
●MINDTAP DIGITAL SOLUTION ENCOURAGES STUDENTS TO THINK AND ACT LIKE MANAGERS. Using meaningful management activities and real-time course analytics as well as an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement and memorizers into higher-level thinkers. This personalized teaching experience provides relevant assignments that guide students to analyze, apply and improve thinking while allowing you to measure skills and outcomes with ease.
●BRIEF CHAPTER-OPENING QUESTIONNAIRE ENCOURAGES CONCISE PERSONAL SKILLS INVENTORY. This opening questionnaire asks students to briefly examine their personal inventory before they dive into chapter topics, bringing management principles to the forefront through self-assessment.
●"REMEMBER THIS" SUMMARIES GUIDE STUDENTS IN REVIEW AND STUDY. These helpful summaries, at the end of each major section of the chapter, offer convenient bullet-point summaries of the key concepts, ideas and terms discussed in that section.
●UPDATED AND POPULAR FEATURES REFLECT THE LATEST MANAGEMENT THINKING. Manager's Self-Test and "Spotlight on Skills," two of students' favorite features, appear in every chapter of this edition. Current "Spotlight on Skills" topics highlight goal-setting, time-management tips, creative problem-solving and ace interviewing techniques. New Manager's Self-Tests explore students' aptitude for servant leadership, teach them how to delegate and help them develop a personal mission statement.
●"THE RECIPE FOR SUCCESS " AND "SUNNY SIDE UP" FEATURES EXAMINE SUCCESSFUL MANAGEMENT PRACTICE AT WORK TODAY. "The Recipe for Success " features highlight effective techniques developed and implemented by today's outstanding managers and companies. "Sunny side Up" boxes focus on key practices at work throughout diverse organizations. Students gain a better understanding of the value and practical importance of the key management concepts they're learning.
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