The End of Marketing: Humanizing Your Brand in the Age of Social Media

More and more people appreciate the value of an authentic community and authentic marketing, not just the number of likes on a post. But how can brands adapt to the current environment, while not alienating their customers and clients and losing business? How can businesses remain relevant in an era when a TikTok influencer has more impact than a billion dollar corporation?

The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West and organziations such as Marriott, Miller High Life, Airbnb, Zoom and Netfilx, this book will teach you how to reclaim organic engagement, develop strategies for engaging customers and become a marketing savage in order to optimize the customer experience.

This fully updated edition of The End of Marketing, explains how notable brands manage social issues from a marketing and awareness standpoint. It teaches you how to be relevant in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.