Lead from the Core: The 4 Principles for Profit and Prosperity

Against all odds to succeed, Steinfeld's journey in business included failed acquisitions, partnerships gone wrong, perpetual self-doubt, deaths in his family, budget-limited guerilla marketing, corporate buy-outs, brutal market competition, and a complete disruption of industry leaders, including Amazon and big-box retailers.

To build something meaningful like Steinfeld, you need to do more than dream about it. You need to Lead from the Core.

Learn Steinfeld's "Four Es"--a set of guiding principles that help overcome any obstacle to your organization's success: Evolve Continuously, Experiment Without Fear of Failure, Express Yourself, and Enjoy the Ride.

In these pages, you'll also learn specific, actionable tactics, including:
- How to start a business with little money and experience
- Ways to avoid the early failure that plagues many businesses
- Strategies to scale beyond the startup phase
- Exactly how to communicate with boards and investors
- Proven lessons to attract potential acquirers of your company

Told with humor and heart, Lead from the Core is not just a roadmap to make your company a resounding success. It's a masterclass for leaders looking to prevent costly business mistakes, no matter where you are in your journey.