The Oxford Handbook of Luxury Business
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ISBN13：9780190932220
出版社：Oxford Univ Pr
作者：Pierre-Yves Donzé(EDI)
出版日：2021/12/17
裝訂：精裝
定價
：NT$ 11700 元若需訂購本書，請電洽客服 02-25006600[分機130、131]。
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This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the
production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
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