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Brandvantage: A 12-Week Master Plan for Brand Leadership and Beyond
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ISBN13：9780670095315
出版社：Ebury Pr
作者：Trupti Bhandari
出版日：2022/04/15
裝訂：平裝
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商品簡介
Brands are everywhere. We may love them, or despise them, or even disparage them, but we can't be indifferent to their invasive presence in our lives. Today, brand managers, fresh out of campus, are either clueless about what they are supposed to do; or are besieged with baggage from the past that handicaps them from expressing their point of view.
As a result, they end up being contained, complying with legacy views and practices, thereby perpetuating the mediocrity of the past. In reality, brand-building can be fun, creative and highly rewarding. This book aims to take all kinds of brand custodians on an enriching journey, so they can delight consumers, generate revenue for their company and positively impact their careers.
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