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The Playbook
商品資訊
ISBN13：9781101871010
出版社：Alfred a Knopf Inc
作者：Jennifer Jacquet
出版日：2022/06/14
裝訂／頁數：精裝／240頁
商品簡介
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商品簡介
Are you a corporation out to make your fortune at any cost? Are you worried about “facts” and “experts” getting in the way of your profits? Do you wish you could make scientists, journalists, and anyone who asks questions about your suspect business practices disappear? Now you can.
Whether you are selling tobacco, dealing in oil, or pushing pharmaceuticals, denying climate change or exploiting workers, The Playbook is here to help you obfuscate your way to what you want. Including how to:
Massage the statistics to suit your needs. Or, even better, fund studies to make up some new ones
Attract and cultivate university professors who have an axe to grind and are short of cash
Make your problem somebody else’s problem―ideally the government’s
Remember: Tame journalists, PR firms, think tanks, lawyers, and threats of physical violence are your friends!
Follow these rules and you are guaranteed to make a killing. It’s economic sense, after all.
Whether you are selling tobacco, dealing in oil, or pushing pharmaceuticals, denying climate change or exploiting workers, The Playbook is here to help you obfuscate your way to what you want. Including how to:
Massage the statistics to suit your needs. Or, even better, fund studies to make up some new ones
Attract and cultivate university professors who have an axe to grind and are short of cash
Make your problem somebody else’s problem―ideally the government’s
Remember: Tame journalists, PR firms, think tanks, lawyers, and threats of physical violence are your friends!
Follow these rules and you are guaranteed to make a killing. It’s economic sense, after all.
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