Digital Business in Africa: Social Media and Related Technologies
商品資訊
ISBN13：9783030934989
出版社：Palgrave Macmillan Ltd
作者：Ogechi Adeola(EDI)
出版日：2022/06/21
裝訂：精裝
商品簡介
Part 1 - Social Media
Chapter 2. Ethical Social Media Marketing in Africa
Chapter 3. The Benefits and Challenges of Social Media Marketing: Experience from Small and Rural-Based Entrepreneurs in the Vhembe District of Limpopo Province, South Africa
Chapter 4. Influence of Facebook Usage on Organisational Performance in Ghana: The Pivotal Role of Social Capital and Salesperson Extra-Role BehaviourChapter 5. Examining the Impact of Value-Driven Social Media Content Strategies and Product Type on Social Media Behavioural Engagement: Evidence from Nigeria
Chapter 6. A Self-Concept Interactionist Model of Social Media ReputationChapter 7. Africa's Digital Marketplace: The Role of Social Media in Customer Engagement
Part 2 - Related Technologies
Chapter 8. Digital Financial Inclusion: M-PESA in Kenya
Chapter 9. Fintech, Cryptocurrency and Blockchain Technology: Towards Promoting a Digital Africa
Chapter 10. Role, Characteristics and Critical Success Factors of Big Data (BD) - Implications for Marketing in Africa
Chapter 11. Driving Business Performance through Customer Value Management Practice: A Case of Digital Tag Channel in an Emerging Mobile Market
Chapter 12. Fostering a Digital Learning Ecosystem in Nigeria
Part 3 - Conclusion
Chapter 13. Digital Tools and Platforms as the New Market Place: Driving Digital Business in Africa
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