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What Works
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ISBN13：9781118391693
替代書名：What Works
出版社：John Wiley & Sons Inc
作者：Cornish
出版日：2013/01/10
裝訂／頁數：精裝／192頁
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商品簡介
What Works provides applicable and relevant info for business owners that you can put to use to help remedy their problems. Authors Robert Cornish and Wil Seabrook offer advice use such as:
- Know Your Public: Focus all sales and marketing efforts only on companies and people that fit that audience you defined in the profile. This one strategy will dramatically drive growth because you're directing your efforts to the people most likely to do business with you.
- Measure Weekly: Measuring by week and managing by week can help you avoid a catastrophe that is hard to handle or correct if you're only measuring quarterly.
- Say No and Walk Away: Focus on distilling the deals that don't fully align with your goals, purposes and policies.
作者簡介
Robert Cornish (San Jose, CA) is the Co-Founder and CEO of Richter Group of Companies, a management, acquisition and venture group which owns Richter10.2 Media Group, SMPK (Social Media Press Kit) and Richter10.2 Video. Robert spends most of his time heading up all expansion activities and administration for all Richter companies. He has successfully launched and run five companies since 2002 all following a similar formula. Through the combined experience of those companies, Robert has helped implement effective growth methods that have resulted in Richter's consistent success. Richter is currently on track to be one of the fastest growth companies in America with consistent targets being met quarter after quarter.
Wil Seabrook (San Jose, CA) is the Co-Founder and COO of Richter 10.2 Media Group. Wil's strengths lie in identifying how communication and messaging can be improved across new media platforms, whether it be through branding, honing a message, or creating a video trailer that perfectly captures a client's business model and makes it simple to understand.
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