Strategic marketing
商品資訊
ISBN13：9786205313008
出版社：OUR KNOWLEDGE PUB
作者：L. Gana
出版日：2022/10/30
裝訂：平裝
規格：22.9cm*15.2cm*0.7cm (高/寬/厚)
定價
：NT$ 4140 元若需訂購本書，請電洽客服 02-25006600[分機130、131]。
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商品簡介
Strategic marketing is the implementation of a marketing strategy that is in harmony with the company's business strategy. It mobilizes all the means and tools necessary to achieve the objectives and allow thethe preliminary results of this vision. It is important to differentiate between strategic marketing and operational marketing, which is more oriented towards the short term.To conceive a marketing strategy, it is necessary to go through the following five steps: The realization of a market study allowing to evaluate the potentialities and the opportunities of the existing or targeted market;-The targeting of customers;-Positioning of the offer;-The definition of an action plan within the framework of the marketing mix
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