Mode of selling strategy: sales habit

Techniques for Sales can help you understand your own intrinsic preferences, develop sales strategies best suited for your natural skills and offer you tools to interact with various personality types. Many firms spend hundreds of thousands of dollars on tests to uncover the perfect personality mix for developing a successful sales force. In my experience, there are hundreds, if not thousands, of methods to attain this aim. Most organizations concentrate on a restricted personality type that has been endowed with a natural knack for sales. But, we can all agree that certain personalities are more likely to be effective at standard sales methods. You will see throughout this book how people who are not typically sales-oriented may still achieve success in sales. The goal is not to identify the rare diamond in the coal, but to find the best technique to transform the coal into diamonds.