Changes in the way people buy organic foods

A little background information. In the 1930s and early 1960s,

there was a Green Revolution. Due to the growing population and

demand, developing countries, such as India, resorted to using

synthetic chemicals, such as pesticides and fertilisers, along with

hybrid seeds known to yield more. Increasing health consciousness

has led to organic food knocking on every door and making its way

into kitchens everywhere. A holistic approach to organic food in the

Indian environment starts at the farm and ends at the consumer's

plate.

Research work is successful when it is designed, planned, and

implemented properly. Considering how the study will be conducted

is part of the plan for a research study. In this phase, decisions are

made, divergent thinking occurs, and conceptual frameworks are

developed. The definition of concepts in operational terms requires

knowledge of statistical methods, which include the formulation of

hypotheses and their alternatives, experimental design, estimation

theory and other techniques for data collection and planning. It is the

design of this study that has been discussed in this chapter.

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