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Cómo Hacer Grandes Cosas / How Big Things Get Done
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Cómo Hacer Grandes Cosas / How Big Things Get Done

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Los secretos para planificar y llevar a cabo con 憖ito proyectos de cualquier envergadura, por el mayor experto munidal en megaproyectos.

Nada es m嫳 inspirador que una ambiciosa visi鏮 que se convierte en una realidad triunfante: el Empire State Building pas?de ser un boceto a cambiar el skyline de Nueva York en tan solo veinti meses. Sin embargo, la mayor燰 de las veces las grandes visiones se convierten en aut幯ticas pesadillas: seg las estad疄ticas, un asombroso 92 por ciento de los megaproyectos superan el presupuesto o el cronograma, o ambas cosas. Incluso los esfuerzos m嫳 modestos, como emprender un peque隳 negocio, suelen fracasar. Por qu? El profesor de la Universidad de Oxford Bent Flyvbjerg ha dedicado su vida a comprender qu?distingue a esos pocos triunfos entre tantos fracasos. En C鏔o hacer grandes cosas identifica los errores de juicio y la toma de decisiones equivocadas que llevan al naufragio de los proyectos, ya sean grandes o peque隳s. Y muestra c鏔o tus propios proyectos tienen m嫳 posibilidades de 憖ito si aplicas los principios que 幨 mismo ha investigado durante d嶰adas.

Repleto de inolvidables ejemplos que van desde la construcci鏮 de la 舁era de S獮ney y la creaci鏮 de los timos 憖itos de taquilla de Pixar, hasta la desastrosa reforma de una casa en Brooklyn, este libro es una gu燰 indispensable para cualquier persona que planee un proyecto ambicioso.

ENGLISH DESCRIPTION

The secrets to successfully planning and delivering projects on any scale--from home renovation to space exploration--by the world's leading expert on megaprojects

"This book is important, timely, instructive, and entertaining. What more could you ask for?"--Daniel Kahneman, Nobel Prize-winning author of Thinking, Fast, and Slow


"Over-budget and over-schedule is an inevitability. Incompetence and grift is outrageous. Bent Flyvbjerg, with this terrific data-driven book, has shown that there is another way."--Frank Gehry

Nothing is more inspiring than a big vision that becomes a triumphant, new reality. Think of how the Empire State Building went from a sketch to the jewel of New York's skyline in twenty-one months, or how Apple's iPod went from a project with a single employee to a product launch in eleven months.

These are wonderful stories. But most of the time big visions turn into nightmares. Remember Boston's "Big Dig"? Almost every sizeable city in the world has such a fiasco in its backyard. In fact, no less than 92% of megaprojects come in over budget or over schedule, or both. The cost of California's high-speed rail project soared from $33 billion to $100 billon--and won't even go where promised. More modest endeavors, whether launching a small business, organizing a conference, or just finishing a work project on time, also commonly fail. Why?

Understanding what distinguishes the triumphs from the failures has been the life's work of Oxford professor Bent Flyvbjerg, dubbed "the world's leading megaproject expert." In How Big Things Get Done, he identifies the errors in judgment and decision-making that lead projects, both big and small, to fail, and the research-based principles that will make you succeed with yours. For example:

- Understand your odds. If you don't know them, you won't win.
- Plan slow, act fast. Getting to the action quick feels right. But it's wrong.
- Think right to left. Start with your goal, then identify the steps to get there.
- Find your Lego. Big is best built from small.
- Be a team maker. You won't succeed without an "us."
- Master the unknown unknowns. Most think they can't, so they fail. Flyvbjerg shows how you can.
- Know that your biggest risk is you.

Full of vivid examples ranging from the building of the Sydney Opera House to the making of the latest Pixar blockbusters, to a home renovation in Brooklyn gone awry, How Big Things Get Done reveals how to get any ambitious project done--on time and on budget.

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定價:100 872
無庫存,下單後進貨
(到貨天數約30-45天)

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