Small and Medium-Sized Enterprises, and Business Uncertainty: Just Surviving or Thriving?
商品資訊
ISBN13:9789819948437
出版社:Palgrave Macmillan Ltd
作者:Sujana Adapa(EDI)
出版日:2023/11/15
裝訂:精裝
商品簡介
Research in this book enhances the understanding of small and medium-sized businesses as a result of unprecedented challenges presented to them. It elaborates on how some small and medium-sized businesses not only survive, but also thrive amidst uncertainties, by embracing digital solutions or transformations.
To achieve this, the book adopts mixed research methods, with a combination of case studies, secondary data analysis and primary data analysis (survey information and/or interviews). Tables and illustrations are also included to provide the reader with a holistic understanding of small and medium-sized businesses from different cultural contexts.
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