But What Is Marketing Anyway?
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ISBN13:9798871838679
出版社:Independently published
作者:Richard Souza
出版日:2023/12/14
裝訂:平裝
規格:22.9cm*15.2cm*0.1cm (高/寬/厚)
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Have you ever found yourself questioning the true essence of marketing? "But What Is Marketing Anyway?" by Richard Souza is a book that sparks initial reflection about marketing while providing essential concepts for beginners. The author, a graduate in marketing with a lato sensu specialization in Algorithms and Data Structure, as well as a lato sensu specialization in Strategic Business Management, brings a fresh perspective to this foundational subject. As a journalist and professor, he offers clarity and simplicity, leading readers to reflect on what marketing truly means, while presenting fundamental concepts. This book serves as a starting point for those embarking on their marketing journey. Whether you are a novice entrepreneur, a student, or simply curious about the world of marketing, "But What Is Marketing Anyway?" may be the ideal introductory book on this topic.
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