Voice of Customer: A No Smoke & Mirrors Approach to Profitable Growth

Owning a business can be rewarding. It can also be challenging in the times of rapid and frequent change we live in today. Many people venture out on their own because they have a product, service, or mission they feel will provide value to the world. But, if you were to make a list of market leading organizations, you will find they all have one thing in common - intentionally capturing the voice of their customers and leveraging these insights to outpace their competition. These companies may have started out where you are today, but along the way they have all developed the competency of listening to customers and leveraging their feedback to drive what soon became billion-dollar market leaders. The good news is that you can accomplish the same thing, so long as you are willing to listen and build strategic growth plans leveraging customer insights. In Voice of Customer: A No Smoke & Mirrors Approach to Profitable Growth, Mark Allen Roberts will give you the blueprint for:

• Identifying your ideal customers
• Determining why your customers buy from you - or don't
• Understanding the criteria your customers use to make buying decisions today
• Identify key words and phrases customers use when searching for a solution
• Understanding what is important to your ideal customers and any unresolved problems

Ultimately, what you sell is not nearly as important as how you sell it today, and voice of customer research gives your team actionable insights to drive profitable growth.