It's Emotional: Unlocking the Emotional DNA of Job Ads

In a world where attracting the right talent is paramount, discover the secret sauce behind captivating job ads with "It's Emotional." Authored by James Hartshorn, this groundbreaking book delves into the emotional core of recruitment, offering a fresh perspective that goes beyond traditional approaches.

Drawing on rigorous MBA research, Hartshorn unveils the hidden power of emotions in crafting job advertisements that resonate deeply with potential candidates. No longer just a matter of skill requirements and company perks, job ads become compelling narratives that speak directly to the heart of the reader, igniting a sense of belonging and excitement.

From decoding the emotional DNA of successful job ads to leveraging innovative techniques for personalised messaging, "It's Emotional" equips readers with the tools needed to elevate their recruitment game. Moreover, the book addresses vital topics such as diversity and bias, ensuring that inclusivity remains at the forefront of every recruitment campaign.

With a blend of theoretical foundations and practical applications, this book is not just a theoretical discourse but a hands-on guide for transforming recruitment practices. Whether you're a seasoned recruiter or a novice HR practitioner, "It's Emotional" promises to revolutionise your approach to hiring, helping you build a stronger employer brand and attract the perfect candidates for your organisation.

Dive into "It's Emotional" today and embark on a journey towards recruitment excellence.