No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your o
The price-setting newsvendor model is used to address the single period joint pricing and inventory control problem. The objective is to set the optimal price and replenishment quantity of a single pr
Arikan (Kahramanmaras Sutcu Iman U., Turkey) compares and contrasts the European Union's accession policies towards Turkey to those adopted towards other applicant countries. He particularly focuses o
