International contributors in marketing, social psychology, tourism, and management examine the processes involved in building and managing brands for gaining long-term sustainable competitive advanta
In 2006, Sikiri ended a 36-year career in the Indian Foreign Service by retiring from the Ministry of External Affairs, where he was responsible for the county's relations with governments from the Ar
"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and a
