To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provide
"`Follow the money' is an apt aphorism for this book. Politically minded students will learn how money is raised and where the jobs are. Highly recommended."---Bill Edwards, Columbus State UniversityC
"`Follow the money' is an apt aphorism for this book. Politically minded students will learn how money is raised and where the jobs are. Highly recommended."---Bill Edwards, Columbus State UniversityC
