Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides readers and practitioners with the most up-to-date research in a way
本書目的在於提供策略管理領域的整合觀點。為促進此一整合,本書的前幾章發展出一套VRIO架構,作為其他章節的組織架構。此外,透過VRIO架構讓讀者了解公司在競爭環境中所面臨的威脅和機會,以及進一步體認公司的優勢和劣勢對競爭力的影響,對策略的形成與執行相當重要。 本書由曾任教於歐美著名大學,並榮獲許多教學卓越獎的策略管理教授Jay B. Barney以及在教學和研究都非常優秀的William S. H
For courses in strategy and strategic management. Core strategic management concepts without the excess Strategic Management and Competitive Advantage: Concepts and Cases strips out the u
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs si
This book strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cove