Lehu (marketing, Pantheon Sorbonne U.) discusses how product placement has permeated all forms of media, not just film. He describes the history of product placement in the cinema, how this associatio
At some point in their lives, all brands begin to look old – either tired out by their unchanging image or overtaken by younger brands more in tune with the zeitgeist of the time. Others attract unwe
Lehu (marketing, Pantheon Sorbonne U., France) has written about the history of product placement in films over the last few decades and notes how this practice has been embraced in MP3 downloads, Int
