The Psychology of Investing is the first book of its kind to delve into the ways psychology affects investment behaviour. Covering the ways investors actually behave, the book also sheds light on how
While traditional finance focuses on the tools used to optimize return and minimize risk, this book explains how psychology can affect our decisions more than financial theory. Covering the ways inves
We are taught not to throw good money after bad or to cry over spilt milk. Yet we do both, otherwise we would not be taught not to. People often make choices based on what has been lost rather than wh
We are taught not to throw good money after bad or to cry over spilt milk. Yet we do both, otherwise we would not be taught not to. People often make choices based on what has been lost rather than wh